April 13 Business @ Its Best: Identifying & Protecting Your Company’s Intellectual Assets

Thursday, April 13, 2017 @ 9am-10am

Where: WKU Small Business Accelerator

Presented by: Laura Hagan, Kerrick Bachert PSC & WKU Research Foundation Board Member

Intellectual property can be a valuable asset for your company, and can include patents, trademarks, copyrights and trade secrets, which serve to protect the company’s ideas, products, technology and marketing materials. There are many factors to consider when deciding to seek intellectual property protection and how to secure the rights to any intellectual property. To make these decisions, it is important that the company understands the types of intellectual property and the methods of protection available.

Learning Outcomes: 

  1. Trademarks: What is a trademark and what types of protection are available?
  2. Copyrights: What items are covered by copyright protection and what steps should be taken to ensure your rights can be enforced against potential infringers?
  3. Patent: Identifying the types of patent protection available and the associated costs.
  4. Trade Secret: When can a company asset be protected by a trade secret?

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